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Joy Eggerichs Reed

Joy Eggerichs Reed

Founder of Punchline Agency; literary agent and author of "Beega Gets a Do-Over" and "Get to the Publishing Punchline," based in Paris.

Nov 5, 2026

speaker_5UNKNOWN
14:15
Yeah.
14:16
Yeah, well, I mean, I think we're kind of hoping that the characters and that phrase, can I get a do-over, becomes something that's a little bit of a lighter lift for kids and even parents.
14:28
Because I think there can be shame sometimes when you've done something wrong.
14:32
And as parents, we go apologize, go say you're sorry.
14:36
But even we've talked about now that we have the characters, we have the language, we got into a little thing a few months ago and He came to me with like a twinkle in his eye and he's like, can we get a do-over? And then we laughed.
14:48
It was just a lighter thing.
14:50
And so I feel like it's just an easier phrase.

12 MINS LATER

26:24
And will you talk about why that is such a critical skill right now in our world? And how does it change the way kids approach friendships and misunderstandings even? Mm-hmm.
2:24
yes
2:25
um i saw an article on substack and it you know the the image of the article was um sarah jessica parker you know just you know writing and that's what all she does and that's how she makes her money and she gets Manolo Blahnik shoes from writing and I feel like that's a very that's an idealized thing that a lot of us grew up seeing that was possible and It's it is for a very, very small margin of people.
2:52
But that's but I also am careful to not, you know, I don't want to squelch people's dreams because the hope and the exciting thing is that there's a lot of ways to get books into the world.
3:01
And so even people I think what's hard is that so many people have dreamed of writing dream of having the little penguin on the spine of their book.
3:09
and have this idea of hitting the new york times which is a forever you know that's the mirage that's out there there is no formula someone says they know a formula for getting onto it they're they're lying you know um and So, yeah, it's just this thing where there's an oversaturation.
3:27
I mean, publishers are, you know, books that they would have maybe kind of like the sales team would have been like, OK, we know we can have a guaranteed twenty thousand are now going.
3:36
This might sell five thousand.

12 MINS LATER

15:59
There's nothing I can do about it.
2:00
Well, Joy, why don't you begin by giving the backstory a little bit on this, and then we can even transition to that question as well.
2:07
Yeah.
2:08
Well, so yeah, this was birthed out of, you know, I actually just wrote to someone in an email recently that my dad and I have been doing some project or creative thing together since I, um, graduated college in 2004.
2:19
Uh, but the joke is he was a pastor growing up.
2:22
I was the only pastor's daughter.
2:24
And, uh, someone in the church at age five said, do I think she's part of the management team? Doesn't she? So in one form or another, I've always been trying to get in on what it is that my dad is doing.
2:36
Um, and so this is probably my most exciting collaboration that we've done, uh, writing big, I get to do over.

35 MINS LATER

37:31
That's so good.

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