
Joy Eggerichs Reed
Founder of Punchline Agency; literary agent and author of "Beega Gets a Do-Over" and "Get to the Publishing Punchline," based in Paris.
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Nov 5, 2026
Episode 425: Teaching Kids the Art of the Do-Over With Dr. Emerson Eggerichs and Joy Eggerichs Reed
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14:15speaker_5UNKNOWN
Yeah.

Joy Eggerichs ReedGUEST
Yeah, well, I mean, I think we're kind of hoping that the characters and that phrase, can I get a do-over, becomes something that's a little bit of a lighter lift for kids and even parents.

Joy Eggerichs ReedGUEST
Because I think there can be shame sometimes when you've done something wrong.

Joy Eggerichs ReedGUEST
But even we've talked about now that we have the characters, we have the language, we got into a little thing a few months ago and He came to me with like a twinkle in his eye and he's like, can we get a do-over? And then we laughed.
12 MINS LATER
Sissy GoffHOST
And will you talk about why that is such a critical skill right now in our world? And how does it change the way kids approach friendships and misunderstandings even? Mm-hmm.
The Truth About Getting Published (From a Literary Agent) | Joy Eggerichs Reed
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Joy Eggerichs ReedGUEST
um i saw an article on substack and it you know the the image of the article was um sarah jessica parker you know just you know writing and that's what all she does and that's how she makes her money and she gets Manolo Blahnik shoes from writing and I feel like that's a very that's an idealized thing that a lot of us grew up seeing that was possible and It's it is for a very, very small margin of people.

Joy Eggerichs ReedGUEST
But that's but I also am careful to not, you know, I don't want to squelch people's dreams because the hope and the exciting thing is that there's a lot of ways to get books into the world.

Joy Eggerichs ReedGUEST
And so even people I think what's hard is that so many people have dreamed of writing dream of having the little penguin on the spine of their book.

Joy Eggerichs ReedGUEST
and have this idea of hitting the new york times which is a forever you know that's the mirage that's out there there is no formula someone says they know a formula for getting onto it they're they're lying you know um and So, yeah, it's just this thing where there's an oversaturation.

Joy Eggerichs ReedGUEST
I mean, publishers are, you know, books that they would have maybe kind of like the sales team would have been like, OK, we know we can have a guaranteed twenty thousand are now going.
12 MINS LATER
I Need a Do-Over: Giving Our Children Tools for Communication
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Emerson EggerichsGUEST
Well, Joy, why don't you begin by giving the backstory a little bit on this, and then we can even transition to that question as well.

Joy Eggerichs ReedGUEST
Well, so yeah, this was birthed out of, you know, I actually just wrote to someone in an email recently that my dad and I have been doing some project or creative thing together since I, um, graduated college in 2004.

Joy Eggerichs ReedGUEST
And, uh, someone in the church at age five said, do I think she's part of the management team? Doesn't she? So in one form or another, I've always been trying to get in on what it is that my dad is doing.

Joy Eggerichs ReedGUEST
Um, and so this is probably my most exciting collaboration that we've done, uh, writing big, I get to do over.
35 MINS LATER
