What did that look like? And what were those moments? Because there's so many people in something right now and they're kind of getting these pings of like, when do I know? Like, when do I know I should start? What did that look like for you?

So it is very interesting because when I look back, I've always been a very like ambitious, a very curious person.

And when I look back, I never thought, I was never the person that was like, okay, I'm going to have my own business one day.

I just wanted to be able to do what I, yeah, this is never like, I was always like hustling.

Like the very first job I ever had when I was like seven and worked at a concession stand.

And I would also make these little like bracelets and sell them on the side to make extra money.

So when I look back, I'm like, oh, this is, it's very clear.

the harder it is to stick to it, you know? So the

So with that, Jordan, why don't you introduce yourself and tell us a little bit about you and what you're doing.

Sure.

Well, thank you for the amazing intro.

I hope I live up to the hype.

So, yeah, so I'm a dentist, practicing dentist in a small town called Niceville, Florida.

It's up at the Panhandle.

I've been doing it for 12 years.

Is there anything else that you'd like to tell us about your products or

Yeah

... and so charming and charismatic.

And what I find really interesting is I've never s- you never see that Arnold again.

You never see an Arnold who is that kind of, like, I don't know, um, witty and, like, kind of ironic.

Not just, like, witty the way he'll become later, you know, throwing off one-liners, but, like, a prankster and a guy with, like, an impish grin.

Like, you don't see that later on.

And, and it's interesting that he just totally shut that out.

Yeah.

Yeah.

yeah they're like oh gosh but i do feel like i always knew i wanted to do something in like aesthetics and skin yeah so that was like always my path i just had to get a couple years of experience in the icu then become a nurse practitioner but i do feel like that really prepared me to think very quickly i mean i see you you're dealing with pretty serious situations and i feel like that really helped me become a very effective problem solver yes and totally Although like, you know, your skin is not a life or death situation.

It is something that like causes.

Yes, it causes a lot of vulnerability.

It causes a lot of insecurity.

And so when I was treating patients and like you're just listening to everything that they feel uncomfortable with and you kind of have that like psychology aspect to it too, where you're kind of like seeing, okay, this is really affecting them.

And I felt, I knew that because I felt affected by my skin at different seasons.

working because you've sold, what, over 2 million products? And your customer, you have like a three, what is it? Oh,

What's your note taking process? Well,

I have a few, you know, I do like I text myself stuff all the time.

Right.

And that's both will either be like facts or a newspaper link or just a line that I like.

And I do that for everything I'm writing.

But for these kind of books, I use a program called Rome Research as ROAM.

And it is a networked So that like, for instance, if you use the word cop in one of your files, it will highlight the word cop and you can click on it.

Yeah.

Yeah, yeah.

You know, you will see people, like, with like, listening to drill music, which is violent rap music that came out of Chicago, but there is French drill.

There is [laughs] drill music all over the world.

We sell violence to the world.

There, there...

We export more weapons than any other country in the world.

We import more weapons than any other country in the world.

Yeah.

[laughs]

...

I guess I am unavoidable.

I, I mean, I can't hide it.

Uh, I, I do.

I love, uh, Japanese culture.

I love, um...

[laughs]

[laughs]

... you know, it also has a, a, a police riot where police, uh, go nuts and, and shoot a bunch of protesters with, uh, you know, non-lethal, uh, weapons and make them lose eyeballs and, um, stomp them.

And it has a lot of fun romance, and car chases, and murders, and dismemberments.

And, uh, uh, it's, it's got a lot of everything.

It's, [laughs] it's a big book.

I'm very proud of it.

Wow

... you know, no-nonsense, a very, you know, cut the Gordian knot sort of directness that you find in, like, that kind of hero.

She actually gets to look inward and goes, who the fuck created this crazy world?

Oh, it's us.

It's this shit.

Yeah.

Her role is an unusual one in a film.

I think there are a lot of really great novels where it is told through a first person narrator who is not the center of the story.

And I think oftentimes you find those are the stories that are the hardest to adapt to film.

Look at this shit.

For the viewing audience at home, those who aren't in Hollywood, what have you noticed about what's different trying to get TV made in 2025 versus, you know, 2018, 2019?

Well, you know, I think we're seeing the kind of end game of trends that started a little earlier than that.

Streaming is not a friendly medium for art.

And that's what we're learning.

And everybody's going to immediately come up with counter examples to that.

And there are counter examples to that.

But the actual golden age of television that we refer to actually died around the same time that streaming was born.

What's different about now versus what was asked of network television in that?

Could there be crisis PR at work with a lot of these big food companies trying to combat this trend? But

I think in the large sense, yes, I do want to differentiate.

Crisis PR is usually done in the face of an actual crisis to be dealt with.

But black bag PR can cover a lot of different aspects, including what you're talking about.

And the history of food industries manipulating the press in America goes back decades and decades.

and they work hand in hand with scientists who they fund the studies of.

They also have access to a thousand studies, but they're only gonna write articles about one.

But for those listening, what are some signs that they're seeing the work of crisis PR or black bag PR in the news they're watching or the news that they're reading?