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Jon Gordon

Jon Gordon

Co-founder of SOUND HSA, a bitcoin-native Health Savings Account platform, and advocate for integrating bitcoin and Nostr into healthcare.

Oct 9, 2026

32:28
Um, so why don't you guys kind of, once you kind of walk the audience through how you guys have thought about that, how like the steps or stats have like played into that.
32:41
Yeah, yeah, absolutely.
32:42
So, um,
32:45
We started SoundHSA early last year to bring said Bitcoin, real Bitcoin, into the most tax-advantaged account that the U.S. tax code has to offer, the health savings account.
33:00
Triple tax advantage, tax-free on the way in, tax-free growth, and tax-free when you spend on eligible health and medical goods.
33:08
And as we were standing that up and finding the right trust partners to really get this product off the ground, we, as Bitcoin is, is permissionless network.
33:17
We could start right away with an activation really through our mobile app where we could offer sats for steps and even that aspect of our mobile app has evolved over time.

7 MINS LATER

40:23
It's a lot of stuff.
13:21
What are some of the solutions on the policy side, regardless of where the left or the right is on this issue?
13:31
Ultimately, it comes back to who's paying for the health care.
13:35
And today, only 10% of the $5 trillion a year being spent on health care in this country is being spent by an individual out of pocket for their own care.
13:46
So 90% is third-party payer.
13:49
Now, as the government runs out of money to pay for health care, encouraging and enabling more individuals to to decide where to go for care.
14:01
And this gets to some of the challenges with networking in insurance contracts and opening up more markets for more of a free market in healthcare.
14:14
Having transparent pricing is a big one, which has been a push at the federal level and a huge one for us that we push for and believe can unlock More of this value is decoupling the need to have a high deductible health plan in order to open up an HSA.

12 MINS LATER

26:19
And I'm sure John will add to some of that as well.

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