So shameless plug, everybody make sure you read it.

So what you're talking about, Jade, is really change management.

And that's something I've also heard a lot about it, particularly with dash cam technology, especially with Netrodyn.

I don't know if this is cliche, but it's all about the carrot and the stick.

So on the one end, if you're going to deploy dash cams across like a hundred truck fleet or something, You want to start with a couple, find your best drivers, the ones that are, you know, more rah-rah, whatever the fleet is, and see how they like it.

And once they get it all figured out, then that word of mouth is going to catch on to the other drivers because drivers talk to each other.

And, you know, the other important thing is to make sure it's just not always punitive.

Is that right? About retaining some of your best techs, maybe changing how the shop looks, works, feels for them?