COO, yeah.

So I leave out client data because that's what they're doing.

But data is an issue, really an issue for me.

We've got to make sure we have it.

It's properly protected.

Every agreement I sign says that we are going to be very careful and cautious with our clients' data.

We've had to build processes around how we collect data and then how we get rid of data when we're done with it.

And Joe, what made you make that call?

I'm done.

Yeah.

One of the things about this was writing the book, while it was hard, because they're always hard, it was writing about things we'd done since the company started.

All the stuff that had come together was all the stuff we'd always done.

And it was neat to start seeing that come together and say, wow, together, this solves a pretty major problem that people hadn't recognized before.

And really, again, Lily, you were the one.

Yeah.

So maybe a simple way to visualize that is a semantic layer has these components, not all of them, but at least like two or three of them to be able to weave it all together to give you this context and meaning about your assets, your organizational knowledge assets.