absolutely all right well that is nice um so tell me then uh what made you all decide to you know let's write a book together

Yeah, it's Lulit's fault.

It was late 2023, I already mentioned that Lulit was the one who surfaced the concept of the semantic layer.

It was something we'd been doing for years.

I mean, from EK's very first day, we were doing taxonomy design.

Soon after, we were doing ontology design.

We were one of the first in the knowledge graph market.

So I always like to ask this of entrepreneurs, you know, what made you want to start your own company? You know, why did you guys co found enterprise knowledge?

What exactly made you propose this book? Why did you want to write it? I don't know who wants to answer.

I'll lead off and then likely pass it around.

This is, again, something that we've been working on for a few years.

So it goes back to December of 2023.

And at that point, Lulite surfaced to Joe and I this growing trend she was seeing.

Our clients were beginning to ask for semantic layer without using the word semantic layer anymore.

At that point that AI was just on the cusp of becoming the thing that everybody was talking about, but wasn't yet.

But how do you make these teams work together when you approach a company and you try to address this reality of all this data or information or knowledge or whatever we call it, right? How do we bridge that? How do we bridge knowledge, data and information teams? How do we make them work together? How do you do that?