Can you give us a sense of who you spoke with? You know, how many people? Where are they? What industries are they working in? Was there anything that surprised you in the stuff that they shared? Jenna, do you want to tell us a little bit about that?

Yes, absolutely.

So just building on what Helen was saying, the enormity of the response we had was our first surprise, to be honest.

I think we have just under 250 responses from our survey, and that...

That's all qualitative.

So that's not tick boxing or just answering yes or no.

That is really in-depth data.

x percent of people think this if you did these three things it would change in this way thanks very much so i think that's a factor in some of it