So

like the carbon dioxide that comes off of fermentation.

We were having to import in cylinders of CO2 to be able to utilize it to press out the air from the bottles or the cans or the kegs.

But that was a logistical nightmare.

I think we're 1,000 miles away from Seattle, and it has to ship up here.

So that's one of the logistical hurdles that is probably unique to us.

And so looking at all the CO2 that comes off fermentation, we started doing the research and there were manufacturers of equipment that would do that for very large entity, but not for small craft breweries.

That's what we were after, simplicity, which I think the label does invoke that.

So he hit submit expecting nothing to happen.

But [laughs] it was actually really, really quick.

I think it was on the order of 10 or 12 days.

Um, you know, it came to my home, uh, address, sort of a manila envelope.

You know, my wife called me immediately when she picked up the mail and said, "Hey, you know, you got a, you got a letter from the National Security Agency," and there was complete panic in her voice.

What did you think just of the word?

I thought it was, I thought it was, uh, some lawyer named Glomar who had, uh, argued, succe- successfully argued the case because it sounded like a bit of legalese.

I didn't know the fascinating story behind it.