Can you give us a little bit of light into that?

Yeah.

No, first of all, thanks for having me here.

This is awesome.

I would love to share this stuff with you all.

So, yeah, I would say that sums it up.

Pretty cool.

How do you merge those two in a way that makes you feel good about the, you know, the NPV and the IRR, the investments that you're making with it? Yeah,

There's a real possibility you get to the next level and then you, like the golden handcuffs just keep layering on and the like, right? So was that easy to walk away from?

No, that's a great point.

So I had been accumulating deferred comp, you know, along the way.

So I walked away from just under seven figures, right? of deferred comp.

That was mine.

The only thing I had to do is just stick around to receive it and invest it over a vesting schedule.

And then obviously, as you discussed, once you get that next level, those numbers start to accelerate more and more and more.

It just, ball of energy and enthusiasm about the brand and i think we just wake up every day with that and wherever we can push that you know energy back out into the universe and internally and externally in the company at least for me i'm just like so excited to do it and having so much fun

And then you like the golden handcuffs just keep layering on and the like, right? Like, so was that easy to walk away from? I don't

know.

No, I walked away from that.

That's a great point.

So I had been accumulating deferred comp, you know, along the way.

So I walked away from just under seven figures of deferred comp.

That was mine.

And wherever we can push that, you know, energy back out into the universe and internally and externally in the company, at least for me, I'm just so excited to do it and having so much fun.