But I don't think that's

changed over the years.

If you look at this logically, how many times any of us who run a business put a investment figure in front of someone to solve their problem that they've told you, and they've gone, cool, that's cheap.

I wish it was more expensive.

No one has said that.

So AI, I think, just gives somebody a tool to be able to go, well, you'll be using AI.

We've always had those conversations.

From an operational perspective,