for folks that are really just now embracing liquid cooling because they have to, what are the big challenges and how can Ecolab and Cool IT, what are the key pain points that you're working with people on?

Yeah, I mean, so everybody's talking about liquid cooling, right? And direct-to-chip liquid cooling is becoming the standard.

But we're still very early in the implementation of this technology, right? So it's being carried over into data centers.

And there are still standards that are evolving.

And as I mentioned earlier, people are trying to move really fast, right? So they've got their designs, they've got their specifications, but they need to stay on track.

And we've seen some pretty high profile issues happening that have resulted in some startup challenges.

So as I mentioned earlier, we are very adept at sourcing, delivering, and installing coolants into the system.

But I guess my question is, how do you see the customer set evolving? And maybe I'm curious about what Ecolabs customer base looks like compared to cool ITs and how maybe you start to cross-pollinate some of the expertise and the technology.

So we have the farm, we have the processing the usda processing plant and we have the brand and it's actually jason's family farm he's a third generation farmer and we raise cattle and pigs here on our 7 000 acres in northern california

yeah so my family history started in the early 70s my grandparents bought the original farm and my parents shortly took it over they thought they were just coming to help out in a situation where my grandparents had to get rid of the farm manager.

And so they thought they were just going to come and help out for a couple of months.

And they ended up never leaving, which when you talk to them, it's obviously a good thing now.

But I think at the time they had other plans with their life and didn't realize they were going to settle in this, you know, little small town in Northern California called Fort Jones.

Probably they came from Santa Cruz area.

So, so they were like, what are we doing here? But like we have, they fell in love with the area.

But like seriously, like at scale, like you can really do some like massive things and have massive effect on just people the world and so yeah i would love to kind of hear how you guys have like stepwise through that