J
James Brandon
Actor
1
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Sep 23, 2026
E058 - Cash Flow Data at The Marketing Stage - How Engine by Gen & Prism Data Are Helping Marketers Unlock Cash Flow Underwriting
13:53
14:11
14:21
14:29

James BrandonGUEST
One of them is as we've been working with the Engine by Gen team and getting more knowledgeable about kind of their experience, even beyond this kind of creating offers, I've been very impressed with the contextuality of which they're gaining this bank permission and bank linking within their ecosystem.

James BrandonGUEST
And so I feel like it's a very natural flow experience there where you're not kind of putting in this jarring hurdle that someone has to climb over just to benefit from this.

James BrandonGUEST
So I think that's a really wonderful thing they're doing there and indicative of the number of Bandlinked customers they have on their platform.

James BrandonGUEST
Further downstream, when you get to that final decision, that final application, one benefit of this program is that you do not have to ask the applicant to BankLink again.
10 MINS LATER
