Yeah.

And it really got my wheels turning.

And I thought it was a good idea.

So that's when I kind of came up with the whole way and approach it, how we would approach the industry.

Because at the time when I started looking at it, there was no African-Americans In the space.

There were no nationally redistributed African-American owned beer brands.

So I set out to be the first.

Can a brother get a sneak peek? Who the talent going to be next year?