They are saying the right

thing.

I'm going to almost have to look at them and get suspect and think they planned this.

That is always one of the things that I do.

But I also want to make sure that people are enjoying the experience.

Because these are curated experiences, right? When we have all of our brands, which we have about 30 in our portfolio.

So how do we make sure that people sample and move through those? My other goal is to make sure that when they come to a curated experience, they go home, you know.

So as this day gets further into what we're doing, what is your main goal outside of what you just said? Is there one true takeaway for you when doing this type of event?