Growing up, who was your favorite Cup driver?

[laughs] That's a funny question, uh, that I, I think is, uh, kinda off...

Like, some people are, uh, shocked when I say, but it, it's always been Chase Elliott.

Um, yeah, I mean, everybody else was like Jimmie and Jeff and all of them.

But, you know, when I was growing up, I mean, you know, Jimmie was obviously still winning, but Chase was growing up, um, racing late models around my house, um, you know, like an hour from me.

So me and my dad would go watch him all the time.

And, uh, you know, as he started working up the ranks, I would always ask my dad who, like, he was going for, and it was always Chase.

And a good friend it sounds like, too.

But because we know it's personal,

we want to engage with these consumers at a more personal level.

And so we came up with this good call concept.

And the good call is really the principle that no one really wants to call customer service.

So there's an element of like, how do we stop you from doing this? How do we remove those friction points? But if you do happen to call, we want you to leave going.

Hey, you know what? That was pretty good.

And how do you do that? We do our utmost to be there on time.

How are you using AI within that world?