But in terms of how you're using AI to deliver some of those promises of moving between the doors, how is Mars approaching that?

Yeah, so I think there's the more traditional, I don't want to say traditional because AI, there's nothing traditional about AI, actually.

The more widely spread way of leveraging AI, which goes into your media strategy and your audience strategy and really understanding that, where I get really excited about AI is when we use it in addition to that to also solve problems.

So in the no dead ends mantra that I'm telling you, we have an example on Iams where for pet health, stool quality, so poop, feces, is a very important indicator of health, not only because there's science behind it, but because pet parents are exposed to it and have to literally pick it up.

So then one of the things we do is we talk about that message and talk about how Iams helps deliver that, but we've also created this digital tool called PoopScan that allows you to scan the stool of your pet and gives you insight as to the quality of that stool.

And if it's okay, if it's too firm, if it's too wet and you need to take some action, the engine behind the image recognition of the stool quality, it's completely AI powered.

So when you use AI to help people, in a non-normal way or non-traditional way, it creates this magic.

I'm always interested how in this modern world, you're looking at your team, how are you working with them to help grow them and inspire them to work in an organization like Mars?