Could you kind of talk to us about what your view is in terms of the real meaning of innovation and why it's so important to recognize in our industry?

Yeah.

So I think obviously innovation comes down to a deep biological understanding, at least in my role.

So if I can just give you just a little bit of background, I'm a trained molecular biologist and neuroscientist.

So to me, having innovation is understanding the biology.

So when it comes to skin, how do we approach... affecting the skin in a beneficial way.

But we won't have this type of understanding, right, without understanding the intricacies of these biological pathways.

what