What was the gap in the industry that led to the creation of these awards?

So it's so nice to see you and to speak to you.

So thank you for having me.

I think even before talking about the awards, we should take a step back and really talk about CEW's relationship with NYSEC, who is so instrumental in the awards really coming together.

So for more than a decade, CEW has partnered with NYSEC, really inspiring.

around the beauty awards and a specific award called the Ingredients and Formulation Award.

So it's an honor that really recognizes true innovation in formulation science.

Where do you think the words are going to fit into that narrative of educating consumers and really getting them on board with the science of everything?