Ivar Combrinck
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Sep 8, 2026
Takeaways from the Cannes Film Festival
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6:14Sophia YenGUEST
And so you just got to make sure you're aligning your business plan with those types

Ivar CombrinckGUEST
I would add that I think producers need to change their point of view and approach because it went off the rails maybe about 20 years ago.

Ivar CombrinckGUEST
They go to market, they get pre-sales, and the market tells the producers that the value of this project is, just as an example, $7 million.

Ivar CombrinckGUEST
The producers really should no longer try to make this movie for 10 million by finding some investor that gets them to that 10 million number, probably leaving the investor holding the back at the end of the day.

Ivar CombrinckGUEST
What they should be doing, what the real message is that the producer should be trying to make this movie for, say, 6 million.

Ivar CombrinckGUEST
so that the producer makes a million dollar profit for the investors in the title.
