But it's not a criticism or a surprise that things are uneven just based on the different national healthcare situations and societal situations.

Yeah, and I think I'll build on what what Ben has just said.

I think one of the most significant points is that when we released this report, and we released firstly a data update at our Geneva Forum in March, we then held a round table with key stakeholders and governments at the World Health Assembly, and then we launched the report at OECD.

And what was clear throughout all of that is in fact the interest and the increasing awareness of self-care amongst all types of countries.

So just building on what Ben is saying, self-care has different sort of aspects in different areas, but it applies everywhere.

And it may apply everywhere slightly differently, but the point is it still has that triple whim effect in, let's say, the three regions if we wanted to define it that way.

And because of that and because of what we've done and the engagement we've had, I mean, the OECD is very interested in continuing this discussion with us.

And I think we see it as compelling data Greg was already touching upon and I don't know whether you want to elaborate on it a bit more or not Greg but the fact that some stakeholders have sort of said hang on this is almost something we should we kind of know but we don't it doesn't come to the front of mind always it's it's not the no-brainer that it should be um but we believe it's compelling

But, I mean, it's not a, a criticism or a, a surprise that things are uneven just based on the different national healthcare situations and societal situations.

Yeah.

A- a- and I think I'll build on what, what Ben has just said.

I think o- one of the, um, most significant points is that when we, when we released this report and we ...

when w- we, we released first, firstly a data update at our Geneva forum in March.

We then held a round table, um, with key stakeholders and governments at the World Health Assembly, and then we launched the report at OECD.

And what was clear throughout all of that is in fact the, the, the interest and the increasing awareness of self-care amongst all types of countries.

Um, but we believe it's compelling.