What kind of resistance or pushback did you get from managers when you decided, hey, we're going to put these invites out on calendars for you? What kind of responses did you get from managers and how did you get over that?

Yeah, the first thing is we had to go to the board, right, and get that approved.

They bypassed all the managers.

Totally, totally.

So the first thing is you need to go to the board.

And because it was a subsidiary at that time, it was three different boards plus the central board for the Baltics.

So we had to go through four different boards to get the decision through.

Yes, I want to