Skip to main content
Frederick Hellberg

Frederick Hellberg

Architect and co-founder/director of Space Popular, a multidisciplinary design and research practice exploring physical and virtual realms.

Jul 13, 2026

19:10
As Gus says, the world of social media and virtual experience means that we can have these disambiguated but collective experiences.
19:19
That's very interesting, Shumi.
19:20
We're quite emblematic of a type of practice of our time.
19:25
Millennials starting at a time, we're looking for jobs in two thousand and eight and, uh, sort of having great aspirations to work with materials and then finding a creative life in a digital environment or a virtual environment and then in our case, literally building a practice around it in many ways.
19:41
We're built many virtual gathering places and done lots of research of what it means to also gather around archives where you might not be physically present with the collection object, but not even physically present with each other even.
19:55
A lot of the practices like ours have then a kind of removal from the physical object.
20:01
One other segue, maybe make a parallel here, 'cause we've worked a lot with, in a material basis, with textiles.

17 MINS LATER

37:08
But simultaneously, what we have to do is to find the way of freeing up the funding to give it back to people who are working in capacities beyond museums.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.