
Frederick Hellberg
Architect and co-founder/director of Space Popular, a multidisciplinary design and research practice exploring physical and virtual realms.
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Jul 13, 2026
Gus Casely-Hayford and Space Popular on Archives
19:10
19:25
19:41
19:55
20:01
37:08

Shumi BoseHOST
As Gus says, the world of social media and virtual experience means that we can have these disambiguated but collective experiences.

Frederick HellbergGUEST
Millennials starting at a time, we're looking for jobs in two thousand and eight and, uh, sort of having great aspirations to work with materials and then finding a creative life in a digital environment or a virtual environment and then in our case, literally building a practice around it in many ways.

Frederick HellbergGUEST
We're built many virtual gathering places and done lots of research of what it means to also gather around archives where you might not be physically present with the collection object, but not even physically present with each other even.

Frederick HellbergGUEST
A lot of the practices like ours have then a kind of removal from the physical object.

Frederick HellbergGUEST
One other segue, maybe make a parallel here, 'cause we've worked a lot with, in a material basis, with textiles.
17 MINS LATER

Gus Casely-HayfordGUEST
But simultaneously, what we have to do is to find the way of freeing up the funding to give it back to people who are working in capacities beyond museums.