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Franziska Höhne

Franziska Höhne

Franziska Höhne is a change manager, business coach, and international speaker who has managed projects and internal auditing at ALDI in Essen, Germany.

Mar 18, 2026

9:32
No one likes to hear, oh, we're putting that project that you've worked so hard on on the back burner because it may not ever come off the back burner because then strategy changes.
9:40
Especially when it comes to adjusting organizational strategies, what happens, especially these days in Germany, is that we are hit by cost-cutting strategies or improvements in, yeah, I see Mary nodding, in our businesses.
9:56
And if you have a project already running for a couple of years, or let's say a couple of months, and they are not aware of these organizational changes and the communication and the steering of these projects, if you don't have someone overseeing these things, there it gets complicated.
10:15
And the red flags might be seen by the project teams and the project managers themselves.
10:21
But I'm not really sure if that's escalated because you need to be quite bold as a project manager to raise your hand saying, you know what? I think my project does not really fit into our strategy.
10:32
You need project managers being able to do what Mary described earlier, detecting are there red flags? How are people behaving? What's going on? You need someone being able to see does the scope align with the strategy and then proceed and help the company.
10:50
This is our job basically, right?

7 MINS LATER

17:40
What do we need to do to get to this next point? And it may be that we have to escalate beyond myself to someone else.

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