How common is that? What does it look like? What can it do to your project if you find that it's sort of out of sync with where the company wants to row the boat?

Yeah, that's almost a daily occurrence.

I feel like executives have pet projects.

It's something that's in their area and maybe they funded it or their resources aren't on it.

And so we actually instituted this year a strategy board.

And in that strategy board, when we've got projects that are in conflict for whatever reason, we then bring that back to our executive leadership team and say, you have project A and project B, they're both using the same resources, They're both asking for very similar outputs.

Are we going to invest in both? And if the answer is yes, then here's what needs to happen.

But