The first question they ask is, what is my business worth? Helping educate them through the factors that will contribute to that is something that we're diving in really deep and, you know, helping them look at it from a buyer's lens there.

I think it's really important, Brady, you hit that really well.

I think it's really important and sometimes overlooked that as you think about value and enterprise value, that they're considering and evaluating really the qualitative and quantitative considerations, right? Because both of those absolutely go hand in hand.

You know, if I think about the number side of the house, you're right.

I mean, it's It's the math behind this adjusted EBITDA concept times some sort of EBITDA multiplier.

Right.

So, I mean, some low hanging fruit there says, OK, what can you do to just frame up the financial house a little bit differently to even arrive at the right adjusted EBITDA number that's going to kind of pass a sniff test? Right.

I mean, I would concur with that statement.