Do you want to you know, have a peaceful retirement and leave a little bit for your kids, you may already be there, right?

Aaron and I worked with a client over the last couple of years that really, you know, hit this situation home.

We started with kind of that personal financial planning to understand what he needed in terms of kind of his go forward lifestyle.

He was in the process of a transition of the business and to kind of a management team.

And uh, through that process, it unearthed that that wasn't necessarily what was best for the business or himself personally.

And so, you know, it made the difficult decision to pivot and, you know, look towards the external sale route.

And as we were working through that process and he was negotiating terms with, you know, potential buyer, you know, we went through kind of that analysis to understand, you've got this top line, you know, enterprise value.

than if you just want to get the maximum value you can get and you don't care what happens to the company.