So customers' pictures of their projects.

Customers that we worked on in Wisconsin, so it's not like we're pulling images that we didn't touch that were in Florida.

No, these are Wisconsin jobs, Wisconsin people, our customers, and people can look at our work.

That starts the process.

We work with people on the design, all the way to construction.

We're available to communicate with the homeowner.

I think people love that.

So customers' pictures of their projects.

Talk about those four pillars.

Yeah.

So, uh, the pillars are positioning, messaging, tactics, and, uh, a- and growth operations.

Um, and, and that's like the, the functional execution, uh, of what we're gonna talk about.

W- we talk about having to start with strategy.

You know, I alluded to that earlier.

Um, it...

Do you do coaching on that kind of like, what do I do about that? Is that just a discipline thing where I need to sit down and force myself to do it? Is there a skill set that I'm missing? Like, what would you coach someone like me, uh, in that kind of situation where you know what the path is, but there's just a disconnect somewhere?

We rebuild.

And it's a complete liability reason because, but we do, where we start and stop is a conversation with the homeowner.

And this is where those, you know, the homeowners now still have a decision on their house to make.

And we had a story.

This is a true story.

We sold a resurface in 2020.

And what that means is that the framing was sound.

I see you all

It's never one shot and you're done.

Well, I want to piggyback on that because we have – like this is a – like here's a legit story.

Somebody – they wanted a pool and we go through it and we're like, all right, they wanted the pool over here.

But we just tell them, all right, with an in-ground pool, there's going to be – we have to move some earth.

We have to dig grounds and all that.

But if we shifted over here just five to seven feet – and now we don't have to move as much earth, and we probably saved you about $40,000.

So the idea of a homeowner really is we want something.

customers' pictures of their

He was on Quartz Hill with his friend Tamara.

He told me he was gonna kill me and, but he didn't want to.

He actually just wanted to tie me up.

He just wanted the truck.

Ratliffe carjacked Eric's Bronco, with Tamara held hostage.

I just turned 18 today, as of about two hours ago.

Here's Eric Brown.

Yeah, I think that, um, the decision was, uh, initially I did not join MicroStrategy direct.

I joined a wh- 100% owned subsidiary called Strategy.com.

Uh, and my, my, my job at the time was to take several hundred million dollars of proceeds from a planned upcoming secondary by the parent company, MicroStrategy, and build, you know, we called it a personal intelligence network, which is founded on the concept that, you know, WAP protocol phones could provide personalized information.

So, you know, this is back circa, circa 2000, right before smartphones.

And, um, so that was the plan, and we were looking to independently, you know, spin that up.

And, um, like, about a month into that, you know, the, the parent company had a restatement in the middle of the secondary, didn't raise the planned $2 billion, raised zero, and it, you know, turned into a real, um, kind of challenging situation.

What, what else?

La Biche, Alberta.

What business do you have in fashion and technology? Like, that is blowing my mind that your dad's a rancher, your mom's a secretary, and here you go.

Thank you.

And and, you know, because I get it coming into a space where I got into the business, helping out a friend.

But it was all in New Jersey, New York.

My type of trucking was dominated by Italian-Americans.

They didn't look anything like me.

I didn't think they wanted to talk to me.

So let's start off the show with that.

Yeah, you know, it was wild.

The other night, as I'm looking out my window and I see the haze and the smoke and all of that, I'm sitting in my living room watching TV, and I didn't smell a thing in my house.

And it didn't hit me right away, but I'm like, wait a second, you know, there's a lot of smoke out there.

Yeah.

And then when I walked by and I'm a little embarrassed to say this because I haven't replaced my entry door yet.

It's old.

I think

Tough to follow.

Yeah, tough to follow.

I feel very special.

You know, we talk about roles.

You're coming out of a childhood Hollywood actress.

And, you know, we're sitting here with this CHO of VaynerX.

It's these different roles we play in life.

Shark going

Yep.

And with our industry, even though there's lots of innovation that's happening, you see the adoption in areas where the pain points are felt the most.

So let's take South America, for example.

There are seven plus local stablecoins in South America that are being adopted by locals that are actually transacting point of sale, leveraging stablecoins in order to transact.

but you don't see that as much in the US.

But a clear reason for that is because payment infrastructure in South America has not been as well established, had a lot more of the problems of people not being banked or not being able to transact quickly enough or currency deflation.

So those types of pain points that were solved by the first wave of innovation in our industry are being adopted in the areas where that pain point is the largest.

Or do you think they're going to gravitate just to crypto? And as far as like stable coins, do you think permissionless coins maybe use stuff like that?

Yeah.

Many years ago, gosh, it was maybe a dozen years or so ago, he's a brand of Phil Belling, who's our CEO, and he came down and toured a project that we own in Orange County while he was working on Bishop Ranch because our project happened to have these large 50 and even 100,000-foot floor plates, which was similar, as I understand it, to what he was dealing with at Bishop Ranch.

Um, really nice man.

I know he has a, an incredible reputation.

As far as what we're gonna see going forward in office, I think what we've seen in Orange County and maybe to a degree in the Silicon Valley, where you have these suburban environments that have surface parked campuses, today, in most cases, the highest and best use, if you can get it entitled, is residential development.

And so, like in Orange County as an example, I think we'll see 5 to 7% of the total office inventory go away over the next three or four years, which is an interesting story across some of these suburban markets where, again, I think not only is supply not being delivered, nor will it be delivered at any scale anytime in the near future, we're seeing supply go away.

I don't necessarily see that-

I, I think people started to write off the retail