swelling.

And even if you put forceps on and do a gentle pull, there will always be a mild mark.

And exactly as George said, if it's going to fail, it doesn't pop off because there's no suction.

We call it a slip off because it literally just does that.

It slips off.

And in the clinical trials, we've had three kind of consecutive trials over time.

that each one we've learned from, you know, the first, I mean, the first UK trial, we'd never used it before in women who needed assisted vaginal birth.

we had

Tell me about how that came about, because many people I, I would've imagined would've said, "No, I'm not gonna be the first to use it."

Yeah.

Um, the backstory is quite amazing.

The concept came up fr- from an Argentinian car mechanic, and the WHO, um, the World Health Organization, came involved to develop the device.

And it came to a point that we were ready to trial it and test it in women, because we have to prove it, you know.

It, it's all in good having simulation work.

And Southmead Hospital in Bristol were approached and asked if they could support the simulation development.

It's 250 pounds per device.

Tell me about how that came about, because many people, I, I would've imagined, would've said, "No, I'm not gonna be the first to use it."

Yeah.

Um, the backstory is quite amazing.

The concept came up fr- from an Argentine car mechanic, and the WHO, um, the World Health Orga- Organization, came involved to develop the device.

And it came to a point that we were ready to trial it and test it in women, because we have to prove it, you know.

It, it's all in good having simulation work.

And Southmead Hospital in Bristol were approached and asked if they could support the simulation development.

What we've done is worked very closely with our collaborator obstetricians, such as Emily, to really understand the true value of the device.