How do you keep the service feeling personal at that particular scale?

Yeah, I think there's a couple of things there.

I think relationships, as we've already mentioned, are key.

We ensure each client has a dedicated team assigned to them.

And that really helps to build those relationships and the trust with the clients.

You know, we really need to understand what each client is looking to achieve because each client is different.

And Each has their own concerns.

But I think over the past year in particular, where there has been so much emphasis and guidance being released, it's really actually starting to support everyone being able to use that with the heavy caveat that you still need humans to review and don't necessarily take it as trustworthy from the get-go.