Hmm

... to pull that audience, uh, separate audiences, if you will.

So of course, as healthcare IT, we have the health systems as our main audience.

But we are also staffing, so there's this whole added element of, um, recruiting and staffing that comes through to Optimum as well.

Whenever we started to pay attention to multiple audiences, not just one, that's really when we started to take off.

That's whenever the moment clicked of, okay, this is how we can move forward on not just growth, but on the content that we have.

How can we make one piece of content that's specific for one audience really grow and meld and really like a Play-Doh, if you will, to mesh with all different audiences? And from there we did a little bit of a reduce, reuse, recycle.

Um, there are several thousand pieces of content that we can always tap into on top of new stuff.