I tell people, please buy the 50 gram biltong, not the big guy.

So if you think of a steak, it's got about 20% protein around there, depending on how much fat is on the meat.

And of course, your leaner cuts like ostrich or venison will have a little bit more protein in it.

But if you look at bultong, you're anything between 40 to 60% protein for that portion that you're eating, you know what I mean? So when you're trying to get more protein in, bultong is a very good vehicle to be able to snack on to get there, you know what I mean? And then of course the dairy products, We're going to launch a whole range of high-protein dairy products, which we'll put on the label.

You'll see it says 20 grams of protein for this portion or 25 grams of protein for that portion.

Our Greek yogurts that we'll be launching soon have also got a higher protein.

protein content.

No.