So I think there's something there, and I, I would encourage everybody to watch your Coach Your Brains out episode where you had Dr. Faber on there introducing the topic.

I'll go a different direction, and Bernie, this might make you laugh 'cause it probably goes all the way back to when you and I first met.

Um, I did my master's degree in transformational leadership, and it came out of, like, military leadership.

Um, or I did my master's degree in applied sports science.

I spent my time studying transformational leadership, and I looked at a lot around coaching behaviors and how to get high-performing teams.

And I basically actually was trying to get away from the idea that cohesion is important for high performance and get into, like, actually, like, role clarity or role satisfaction or role understanding, and that leadership is what creates that.

The reason I'm talking about leadership is I think, to me, there's a context and an environment that has to be created for behavior change to exist that's hard for us, particularly in today's world.

But those-- approaching those conversations in that manner, um, has been helpful.