Um, so that's, that's kinda been, um, the two-- the first two things that came to mind for, for me, but I'm very eager to hear from others how their experiences are either similar or, or, or different in some form.

I guess if I were to jump in, Zach, I think the common ground that we all stand on is that we're all in the behavior change business, and I, I've, I've said it that way before.

I'll say it that way again.

When you think about a coach, uh, the coach is trying to change his or her athlete's, uh, technical or tactical decision-making, um, technical prowess or technical proficiency.

I think us, we're trying to change thought processes, change, um, sort of self-regulation processes.

You have nutritionists, dieticians who are trying to change, um, lifestyle habits, dietary habits, um, but we're all in the sort of behavior change business, which is, you know, common ground for all of us.

We want to help people make positive changes for the better.