this is all of that, and you know, you, you can feel it very strongly f- strongly focused on experience.

And it's resonating a lot with our trends related to beauty shift as well.

[laughs] Uh, thank you for, for sharing that.

So maybe, uh, coming back to, uh, the next trends, uh, in, namely the one that you were mentioning, Gagandeep, uh, related to enduring value.

We know that luxury clients are increasingly focused on long-term value, durability, trust.

How does this translate into hospitality? Do you see hospitality becoming an investment in lifestyle or well-being rather than just one-time experience we can offer in a hotel, uh, room, for instance?

... and that you're taking with you back home and continuing to, let's say, use every day in your daily, uh, daily life.

Maybe our last trend, uh, it's about, uh, new frontiers, new territories of luxury, and maybe we, we, we were wondering, looking ahead to maybe 2030 or maybe beyond, luxury clients are increasingly, uh, draw to new frontier, like extreme travels, new territories, even when we, we were, uh, mentioning in the, in the, the report, space tourism.