Mm.

It's really your apartment, your villa, with, let's say, homeowners that are buying not only an apartment and a villa and a home, but as well a brand able to deliver a great product, a great design, and as well a fantastic hotel experience.

And this is what we call hotelization of the real estate.

So you will have your own home with your family, but as well with concierge, with valet parking, with the most fabulous gym really accessible from your home, with sometimes well-being directly, let's say, in the home and in the building of your, of your apartment, with restaurants, with a fantastic pool, with really a true concierge laundry service that you could find in a hotel.

Even to welcome your friends and family-

Mm-hmm

... their home with, let's say, a, a very high level of service.

Giving you as well some perspective about the brands in hospitality that are going to this elevation of luxury, it is hot news at Accor with the launch of Orient Express selling yacht.