
Carlton Bale
Director of Software Defined Vehicle Strategy at Cummins Inc. and Eclipse SDV Ambassador focused on open-source software for commercial vehicles.
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Sep 16, 2026
Open-Source Strategy in Software-Defined Commercial Vehicles
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Carlton BaleGUEST
Sure, so commercial vehicles are operated by fleets and the fleets are very focused on profitability.

Carlton BaleGUEST
And if you don't know for trucking and over the highway transportation, the margins are very thin.

Carlton BaleGUEST
So when you look at a commercial vehicle fleet and how they're deciding when to purchase a vehicle, Cost is a primary driver for that.

Carlton BaleGUEST
It's not just the purchase price of the vehicle, but also the uptime that it will have, as well as the fuel efficiency and operating cost it will have.

Carlton BaleGUEST
So when we look at features that we're going to release for software-defined vehicle or software-defined commercial vehicle, Those have to have a very quick ROI for the fleet owner who's going to purchase this vehicle.
10 MINS LATER

