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Carlton Bale

Carlton Bale

Director of Software Defined Vehicle Strategy at Cummins Inc. and Eclipse SDV Ambassador focused on open-source software for commercial vehicles.

Sep 16, 2026

2:41
Can you explain that to our audience?
2:44
Sure, so commercial vehicles are operated by fleets and the fleets are very focused on profitability.
2:52
And if you don't know for trucking and over the highway transportation, the margins are very thin.
2:57
So when you look at a commercial vehicle fleet and how they're deciding when to purchase a vehicle, Cost is a primary driver for that.
3:04
Now, there are multiple aspects around cost.
3:06
It's not just the purchase price of the vehicle, but also the uptime that it will have, as well as the fuel efficiency and operating cost it will have.
3:15
So when we look at features that we're going to release for software-defined vehicle or software-defined commercial vehicle, Those have to have a very quick ROI for the fleet owner who's going to purchase this vehicle.

10 MINS LATER

13:53
So that is a current big one that we are engaging in.

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