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Camille Erard
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Jul 31, 2026
How L’Oréal Uses AI to Transform Marketing Effectiveness | Global Marketing Leaders Reveal All
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Camille ErardGUEST
and I think what's crazy today is that there are still like a few percentage of projects that really generate impact at the end.

Camille ErardGUEST
And so there's really, it's really the beginning of the journey and we're really just seeing the potential it can have.

Camille ErardGUEST
But as you said before, in fact, turning AI into concrete business impact requires to think about scale and to think about how it complements the human being in a way.

Camille ErardGUEST
And so how you empower even more humans with AI and how you solve for the critical pain points you have today.

Camille ErardGUEST
So for example, for adoption, it can be super powerful because it's a way to... to bring really concrete insights and make it really easy to understand for business people.
