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Bruce Millard

Bruce Millard

Sep 21, 2026

11:13
If they have these holes on their shelves, what's that going to do to their brand? What is that going to ultimately do to the treasure hunt experience?
11:21
It really gets back to the customer, right? And the promise that you're making as an off-price retailer to the customer.
11:26
The promise that Big Lots made was you're going to get stuff cheap.
11:30
Good stuff cheap was what it was.
11:32
First quality merchandise.
11:33
It's going to be inexpensive because we're a closed-out retailer.
11:36
Then it became a never-out retailer.

6 MINS LATER

17:16
There's not, as you said, not empty pegs, but like it doesn't look abandoned.
25:14
Can you talk a little bit about that? What are some of those wrong things that retailers focus on?
25:18
In so much of it, it's retail marketers.
25:20
We get so caught up in these crazy vanity metrics and getting them to the two decimal points and saying how accurate they are.
25:27
And that's not how light works.
25:29
You need to get to where you're about 80% sure about what your next decision is and pull the trigger and see what happens.
25:35
And then, of course, correct from there.
25:36
The things that I see in companies that are so frequently is no one is willing to admit they're wrong.

25 MINS LATER

50:17
That's where I think we're headed.

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