Is it hard to stay relevant with some of your venues?

It's really hard, and we work really hard at it to keep them relevant.

And at different venues, there's different levers you can pull.

At the nightclubs, when I start to feel like, okay, it's been a slow month, we generally will book talent.

That's either a big DJ or a performance where we spend some money, but over time, I think we get a big return on it because those nights are always huge.

It's much bigger when you book.

Look, we don't have the luxury of being a Vegas nightclub that has big talent every night.

So in terms of new venues and collaboration, are you like Lennon and McCartney where you fill in a couple of words here, he throws in a couple of chords there and it just sort of magically comes together? Like what's the magic? Like do you both come up with ideas? Do you sort of run ideas by each other and you add a little piece of the puzzle?

And did you have a similar, like, you know, growing up, I mean, were you, was your family sort of doing anything like this at all? Did you know you wanted to do anything like this? Nothing like this

at all.

I don't have anyone in hospitality.

Similarly, I have a family of lawyers.

My grandfather was an entertainment and lawyer.

He did Elvis Presley's divorce.

He represented Priscilla.

Yeah.