William D. Cohan
American writer
100
APPEARANCES
29
PODCASTS
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Nov 6, 2026
Dems on track to see biggest House majority since 2008
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Stephanie RuhleHOST
The markets completely fall out of bed in a state of panic over the idea that the AI buildout is going to come to a screeching halt, specifically in places like Texas with a new governor, Ohio with a new governor, Georgia with a new governor.
Bill CohanGUEST
Stephanie, you may not be surprised by this, but I'm actually going to take a contrarian position on this.
Ep. 22: Private Credit and Sweat Equity with William Cohan
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35:11Peter BaumgartenHOST
So what is the particular story of how Apollo is involved in that bridging from then until now?

William CohanGUEST
Well, basically everyone at Apollo who started Apollo worked at Drexel, Drexel Burnham, Lambert, which, you know, a fascinating story of that firm, which was basically a bunch of nothing firms with a fancy name, makes it sound like they're really important, but were actually a bunch of failing firms that were kind of cobbled together and really were not much of anything, to be honest, until Mike Milken showed up and had this, you know, once in a generation relationship insightful idea about you know lending money to companies with less than stellar credit rating ratings because you know borrowing money and lending money and providing capital debt capital especially to companies before milking came along was sort of the purview of um you know, AAA rated companies or highly rated companies and companies, you know, investment grade companies, companies that didn't have those kind of credit ratings, which is like most companies, especially, you know, in emerging industries like cable television or cellular phones or, you know, hospitality or airlines, whatever it is, don't have great credit.

William CohanGUEST
But, you know, financing them became like this great insight that Mike Milken had.

William CohanGUEST
And not only can you finance them, but actually you can get them to pay higher rates of interest to account for the risk, the higher risk of that loan.

William CohanGUEST
And basically they don't default at any materially higher rates than, you know, investment grade credits.
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40:39Peter BaumgartenHOST
And what do you see both in this particular story, but also across the broader scope of work?
Musk’s Moonshot Merger & Anthropic’s $80B Question
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Bill CohanGUEST
And so I'm not exactly sure what's going in the guys going through the guy's head.
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Peter HambyHOST
But what's your take generally about the proposed price tag here and whether you think they can one day become profitable?
Interview Only w/ William D. Cohan - Media Consolidation, Private Equity & Shadow Banking
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William D. CohanGUEST
And look, also, you know, as a guy who wrote a book about the rise and fall of GE, too, before this latest book about Leon, look, I would have never thought that GE would come apart at the seams.

William D. CohanGUEST
I mean, who could have ever imagined? And they owned NBC and did a stupid deal and sold it to Comcast for pennies.

William D. CohanGUEST
Again, that was another example of Brian Roberts at his at his best and Steve Burke at their best scooping up, you know, NBCU from GE when they were desperate and they didn't even run an auction for it.
24 MINS LATER
Full Episode - ALL The Election Indicators Favor Democrats + Media Consolidation, Private Equity & Shadow Banking
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William D. CohanGUEST
There are plenty of private equity funds that are just private equity funds where people just buy companies with their own equity and other people's money, and then they They buy them, they try to fix them up, and then they sell them and they make a lot of money.

William D. CohanGUEST
So a lot of people, I mean, private equity is like one of the greatest businesses ever created by man that's legal.

William D. CohanGUEST
You know, I mean, people, pretty much everybody who's been involved in the private equity business has made a shitload of money and are very rich.

William D. CohanGUEST
Then there are the private equity firms that went public, Blackstone, Apollo, TPG, Carlyle, KKR, the bigger private equity firms.
21 MINS LATER
Chuck ToddHOST
Because he was tired of hearing them on both, you know, on the one hand, on the other hand.
Bill Cohan on Leon Black: From Drexel to Apollo, and Could Athene Trigger the Next Financial Crisis?
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William D. CohanGUEST
quote unquote, co-founder of Apollo, but it was really Leon was the founder and Mark at that time was an associate.

William D. CohanGUEST
But over time, for various reasons that I describe in the book, he was allowed to call himself a co-founder along with George Harris.

William D. CohanGUEST
And Leon, when they went public, had given them 58 million shares each, made them billionaires many times over, probably the most generous gift that has ever been made to anybody on Wall Street.
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The money, power and personal missteps behind Apollo
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10:37speaker_2HOST
Yeah.
Bill CohanGUEST
Uh, so for-- until from nineteen ninety to year of two thousand and eight to the, to the financial crisis, they were basically, uh, a private equity firm.
Bill CohanGUEST
Again, would be opportunistically buying distressed debt, and if it could be converted to equity of companies, they would do that.
Bill CohanGUEST
Uh, but basically, you know, especially, you know, uh, to-towards late, later years, uh, before the financial crisis, they were buying, you know, big companies, putting a lot of money out, uh, uh, as private equity investors.
Bill CohanGUEST
And, uh, oftentimes, uh, they would hit home runs like with LyondellBasell or, or Hostess, and sometimes they would be troubled like, you know, Caesars Palace, the, the, uh, casino company.
Bill CohanGUEST
You know, after the financial crisis, um, you know, the architecture of Wall Street was changing rapidly.
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20:02speaker_0HOST
How does he come into this movie?
William D. Cohan
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William D. CohanGUEST
He was a, a, a intellectual at Dartmouth, and you're right, he grew up on Park Avenue.

William D. CohanGUEST
Uh, y- I mean, again, a Jewish kid from Park Avenue, uh, to end up would be Dartmouth at that time, uh, in the early '70s, but he did.

William D. CohanGUEST
I read his thesis, uh, which is, uh, a, you know, an astounding piece of work, uh, you know, about the use of the mask in art, in literature, in modernism.
21 MINS LATER
Money to Burn: The Unvarnished Truth about Leon Black, Apollo, and the Rise of New Wall Street. Talking with author William D. Cohan.
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Jim HerlihyHOST
Tell us about Eli Black, his career trajectory, and the relationship that he had with his son, Leon.

William D. CohanGUEST
Well, of course, this family was like the American, not only American success story, but also a story of immigration that is sort of classic in a way.

William D. CohanGUEST
In the family, Eli Black was very studious, and that was clear from the outset.

William D. CohanGUEST
I think he went to the Shiva's up by Columbia, which required lengthy commutes each day.
18 MINS LATER

Jim HerlihyHOST
But talk to us about the private equity days when that was the primary business for Apollo.
Leon Black’s Slow Burn
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Bill CohanGUEST
Why would somebody with Leon Black's reputation for, uh, financial shrewdness be paying Jeffrey Epstein, a guy who didn't even, you know, barely graduated high school, an autodidact, for financial advice? It just blew everybody's mind.
Bill CohanGUEST
So on quarterly analyst calls, uh, uh, Leon e- has started getting questions from research analysts about his relationship with Epstein.
Bill CohanGUEST
Uh, I think some sort of institutional investors were getting nervous about that relationship and wanted to know the extent of it.
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Slate Money - The Private Equity Confidence Game
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William D. CohanGUEST
I think there's a risk that the architecture of Apollo right now, which has also been basically copied by KKR and Brookfield Asset Management.

William D. CohanGUEST
But basically, the architecture of the private credit industry now, as epitomized by Apollo, is that they created Athene, this insurance company that provides annuities.
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the only person who introduced him to
Slate Money - The Private Equity Confidence Game
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William D. CohanGUEST
I think there's a risk that the architecture of Apollo right now, which has also been basically copied by KKR and Brookfield Asset Management.

William D. CohanGUEST
But basically, the architecture of the private credit industry now, as epitomized by Apollo, is that they created Athene, this insurance company that provides annuities.
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22:23speaker_4UNKNOWN
And
The Private Equity Confidence Game
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William D. CohanGUEST
I think there is a risk that the architecture of Apollo right now, which has also been basically copied by KKR and Brookfield Asset Management.

William D. CohanGUEST
But basically, the architecture of the private credit industry now, as epitomized by Apollo, is that they created Athene, this insurance company that provides annuities.
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the only person who introduced him to Bill Gates was
Will Republicans address the cost of living?
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Bill CohanGUEST
And you add that to, what, our $40 trillion of debt, our 6% annual, uh, de- uh, deficits on the budget.
Bill CohanGUEST
As Ron and I were talking before, bond rates are going up steadily, and this is just going to add to th- This is never gonna happen, first of all, 'cause this is another one of his ridiculous promises that he makes that people actually believe, and nobody seems to care whether he delivers on it or not.
Bill CohanGUEST
Who cares whether he does it or not? But if he were to do it, bond yields would, you know, crater, and, I mean, IE go up-
29 MINS LATER
How Wall Street’s Billionaires Became Untouchable - William D. Cohan
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William D. CohanGUEST
And he made those, uh, his company that he, uh, ran, uh, owned, uh, made those, uh, p- paper tops to the milk, glass milk bottles, which of course now of course don't even exist, even in fossil form.

William D. CohanGUEST
You know, conglomerates were really big in the '70s, '60s and '70s, you know, whether it was ITT or GE or, or any of the other big conglomerates.

William D. CohanGUEST
Well, he created one called United Brands, the, the big centerpiece of which was United Fruit, which was the largest importer of bananas.
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9/8/26: Fetterman Staffers Expose Insane Behavior, Leon Black & Jeffrey Epstein
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Saagar EnjetiHOST
What, throughout your work, struck you about Leon Black's, uh, his rise and his fortune and his relationship with Jeffrey Epstein?
William CohanGUEST
Well, I mean, uh, first of all, yes, I agree that, uh, everybody, if they know him at all, they know him because of his relationship with, uh, Jeffrey Epstein, which is, of course, uh, I mean, uh, Jeffrey Epstein's behavior is reprehensible in e- every way, as we all know, and Leon's relationship, uh, is sordid, uh, at worst, uh, maybe even, uh, uh, potentially, uh, uh, criminal, although he's certainly not been, uh, found to have, uh, any, uh, criminal engagements with him.
William CohanGUEST
Um, but it certainly is reflective of poor judgment, which he and Leon and I talked about.
William CohanGUEST
Uh, but again, the, the story of, of Leon, uh, and his father and his family and, uh, you know, and I mean, Jeffrey Epstein is really the last portion of all of this.
William CohanGUEST
Uh, uh, you know, it, it began with, uh, his, uh, f- his famous father, uh, committing suicide when, uh, Leon was, uh, in his second year at Harvard Business School, which he didn't even wanna go to, but his father, uh, basically, uh, insisted that he do that.
William CohanGUEST
Uh, and then, uh, after his father's death, realizing that he had to become the family's breadwinner, uh, and he figured out that the best way to do that was to go to Wall Street.
William CohanGUEST
Uh, turned out that he was very, very good at, uh, what Wall Street did, especially advising, uh, companies on mergers and acquisitions.
18 MINS LATER
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40:33Julie PinheiroSOUNDBITE_SPEAKER
Hmm.
What Might Topple the Private Capital Pyramid?
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Caleb SilverHOST
So what did Leon Black and Apollo take from that generation? What did Milken do? What did he teach them that sort of turned finance on its head?
William D. CohanGUEST
Well, I, I mean, I- as we all know, I mean, Mike Milken was one of the true genius innovators on Wall Street.
William D. CohanGUEST
The fact is that there's really not a whole lot of innovation on Wall Street, um, when you cut through it all.
William D. CohanGUEST
I think Paul Volcker, the former Fed chairman, once said that the, you know, biggest innovation on Wall Street was the ATM machine, which, uh, was a nice line and, uh, obviously is a great thing, uh, to be able to get your money through a machine without having to go to the teller.
William D. CohanGUEST
But Mike Milken and Lew Ranieri, who you mentioned, and, uh, and others who created, uh, the whole market for, you know, credit default swaps, um, were real innovators on Wall Street, with Milken probably being the biggest and most important innovator.
William D. CohanGUEST
And, um, he essentially realized that, uh, you know, financing companies with less-than-stellar credit ratings, uh, could be lucrative to investors because they got, uh, a higher rate of interest and a higher yield, and the default rates were not particularly much higher than if you, uh, you know, bought investment-grade debt.
William D. CohanGUEST
Uh, and, you know, for a long time, access to, uh, the debt markets was limited to a very few companies, uh, and they had to go to insurance companies or the banks.
7 MINS LATER
William Cohan - How Apollo has Rewired Wall Street
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6:02Joe ReillyHOST
What was Lazard like when you got there in 1989? The offices, first of all, you're struck
William CohanGUEST
by the offices because at that time they were in One Rock, One Rockefeller Center, and they were the same offices that...
William CohanGUEST
Lazard had taken over from General Dynamics or something, a company that was in those offices in the 60s and 70s and then went bankrupt and had to jettison those offices.
William CohanGUEST
And Lazard just took them over the way they were and didn't do any upgrades to them.
William CohanGUEST
And by the time I got there, whatever it was, 20 or 30 years later, the carpet was... stained corridors, smelled cigar smoke.
8 MINS LATER
How Apollo rewrote the rules of Wall Street
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It seems like almost, I don't know how you think about it in terms of the development of the firm, but reading the book, it seems like that was the thing that really set them apart and also has fueled a lot of their recent growth, at least.
William CohanGUEST
I mean, I think you have to make sure you understand the context for this, which is the financial crisis in 2008 and the new regulations from Dodd-Frank and the Fed that basically restricted...
William CohanGUEST
the big Wall Street banks who many in Washington believe and I think correctly, you know, exacerbated the financial crisis and many of them as we discussed almost failed and would have failed if not for the bailouts and of course Lehman failed.
William CohanGUEST
So, out of that crisis, out of those ashes rose what became a new architecture.
William CohanGUEST
See, One of the major problems, as I'm sure you're well aware, with a fractional banking system and depository institutions is that, number one, the money that we deposit there is not at the bank.
William CohanGUEST
Because in a fractional banking system, they are allowed to take the money that we put in the bank, our money, and for which we get very little interest.
Money, Hubris and Jeffrey Epstein: The Fall of Leon Black, w/ William Cohan
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Bill CohanGUEST
Uh, private equity billionaires or hundred millionaires are kind of a dime a dozen these days.
Bill CohanGUEST
I don't think there's a better business you could have been in that is both legal and can make you as much money as private equity did for the last forty years.
20 MINS LATER

Kara SwisherHOST
How do you square that with his financial acumen in making claims like these? Because it's obviously hurt his reputation, I think probably fatally.
Grassroots vs. Gigawatts
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Bill CohanGUEST
I, I mean, I think what, what, what is having a-an effect Is that, you know, these data centers are, um, designed to keep the AI boom going, and may be a requisite part of the AI boom.
Bill CohanGUEST
And who are the beneficiaries of the AI boom? Uh, essentially, you know, billionaires and trillionaires, uh, who, um, you know, are already plenty rich.
Bill CohanGUEST
So they're, like, moving forward to get even more, uh, rich without really, um, stopping at all and pausing at all.
Bill CohanGUEST
And I think that's the purpose of this, uh, legislation and, and what's been going on here, to, to have people pause and really consider some of the consequences of these huge data centers, which use tremendous amounts of water and electricity, obviously, uh, destroy the landscape that was existing there and that will probably never be restored.
Bill CohanGUEST
Um, uh, I read, uh, somewhere that, you know, calves in, uh, uh, in, in, uh, in some states are being born stillborn bec- because of proximity to the data centers.
Bill CohanGUEST
So, you know, I think that people are really upset with the consequences, to say nothing of the potential job loss, 'cause we all know that, uh, AI at least is, uh, rumored, uh, to, or expected to cause job losses.
Peter HambyHOST
Will they not be able to accomplish their speedy development, their goals, their products, their LLMs, whatever? Will they not be able to build if they don't have the data centers to support compute? Are they worried about that?
How Wall Street Fell in Love With Sports
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Bill CohanGUEST
They're not making any more of it, and if you can afford to buy it, you want it, 'cause it's not gonna lose value.
Bill CohanGUEST
Now, historically, the rules have been that you couldn't, uh, have private equity ownership in there.
Bill CohanGUEST
I was gonna say that, you know, you couldn't really have corporate ownership, but you know, that's not really true.
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All eyes on Wisconsin and Minnesota today
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Bill CohanGUEST
One third on the spending is going to AI is new capital spending going to AI is kind of unprecedented.
Bill CohanGUEST
And frankly, if I may quote the great late Yogi Berra, I mean, to me, it feels like deja vu all over again.
Bill CohanGUEST
You know, what Wall Street likes to do is spend, spend, spend, you know, or provide capital to all sorts of funky ideas, uh, like mortgage backed securities as we did leading up to the 2008 financial crisis, like, uh, uh, building out, uh, the internet and, and, uh, uh, new telephone lines and data lines leading up to the crash of 2000 in the NASDAQ crash.
Bill CohanGUEST
So to me, this feels like just sort of wanton, crazy capital spending, $500 billion going to NVIDIA.
Bill CohanGUEST
I mean, it makes no sense, and I don't have any explanation yet for what all this capital is going for and why we need it and why it has to happen so quickly now.

Antonia HiltonHOST
who are trying to prepare for or AI-proof their lives, their jobs, what should they be concerned about?
August 4, 2026 - Harrison Mann | William Cohan | Lisa Graves
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Ian MastersHOST
So Bill, that sounds quite reasonable, but I guess the question really is, is David Ellison really in control or is his father, Larry Ellison, who has the money?
William CohanGUEST
well obviously it is larry not only has he agreed to pony up 47 and a half billion dollars of equity He's also agreed to put more equity in if needed to sell the debt, which is going to end up being around $80 billion on this company.
William CohanGUEST
So he's on the hook for a lot of money, more money than most human beings have.
William CohanGUEST
And of course, now they've agreed to, in a sense, delay the closing until potentially June of next year.
William CohanGUEST
And that's going to cost Larry Ellison another $650 million a quarter to Warner Brothers shareholders in a so-called ticking fee, because they actually thought they were going to close the deal by September 30th.
William CohanGUEST
And so as part of the negotiation for the merger, he agreed to this ticking fee of $650 $50 million a quarter, which is going to approach another $2 billion by next June.
6 MINS LATER
Zaz in Limbo
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Bill CohanGUEST
Uh, and then Paramount obviously came in and offered more money, and the merger agreement with Netflix was rescinded, and one was signed with Paramount.
Bill CohanGUEST
So even before that happened, uh, Paramount was trying to restrict, uh, what, uh, Zaslav, uh, and Warner Brothers could do between the s- between the signing of the merger agreement and closing.
Bill CohanGUEST
And, and as you remember, you know, um, some on the Paramount side thought that that closing could be, you know, July 15th.
Bill CohanGUEST
So all of a sudden, you know, w- what those operating covenants are between signing and closing become much more relevant because if the deal's now not gonna close till the earlier of, uh, a- adjudication of this antitrust issue, which could go to the Supreme Court, which means it could take forever, or, or, or June of twenty twenty-seven, then, you know, that's alm- that's, like, 11 months that David needs to continue to operate this company as an independent, publicly traded company, uh, with its own board and, you know, uh, but he's basically ha- has to ask permission from the Ellisons really to do anything of substance-
12 MINS LATER
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