Beth Benike
3
APPEARANCES
3
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012
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Sep 14, 2026
Episode 19: From War Zone to Walmart: Beth Benike's Busy Baby Story (with Beth Benike of Busy Baby, LLC)
10:44
10:55
11:01
11:19
Beth BenikeGUEST
And then I have trademark in the U.S. for Busy Baby and in about 10 other regions of the world.
Beth BenikeGUEST
The other part of that question was manufacturing and that has been a really touchy subject in the last year and a half.
Beth BenikeGUEST
So when I started Busy Baby back in 2018, it's when I started the product development and I was working with a factory in Minnesota because as a tenure army veteran, I wanted nothing more than to be 100% made in the USA and more specifically made in Minnesota.
Beth BenikeGUEST
And the problem is the food grade silicone, the material my products are made out of, is not sourced in the U.S.
11 MINS LATER
From Mom Hack to Shark Tank: How Busy Baby Founder Beth Benike Built a Million-Dollar Baby Brand
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3:10
3:21
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3:38
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2:57Samantha SlenskiHOST
So before Sha- Shark Tank, before Busy Baby Mat, what did your life look like in that season of early motherhood?
Beth BenikeGUEST
Well, before motherhood, um, I was in the Army for 10 years, and I had always wanted to be a mom.
Beth BenikeGUEST
I was 30 when I got out of the military and single and didn't find a good partner, um, that wasn't crazy until much later in life.
Beth BenikeGUEST
And I thought by the time I met my now husband that, you know, maybe motherhood just wasn't gonna be in the cards for me, and I was just gonna be the best aunt I could be.
Beth BenikeGUEST
And then I met my now husband, and surprise, we got pregnant, and I had my first son when I turned 40.
Beth BenikeGUEST
I had been working a corporate job, and I took my maternity leave for three months, and when I went back to work, a couple of my stay-at-home mom friends took me out for lunch just to kind of check on my mental health when you do that huge transition from being home all day, every day for three months with your baby to then leaving him at daycare-
8 MINS LATER
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11:57Samantha SlenskiHOST
... walking into that room? How did it start? How did you get there, um, and how did it feel after?
Her Business Was Thriving. Then Came the Tariffs.
S
25:09speaker_4CORRESPONDENT
Mm-hmm.
6 MINS LATER
