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Beth Beneke
Beth Benike (née Fynbo) is the founder and CEO of Busy Baby, an Army-veteran entrepreneur, Shark Tank alum, and the 2025 Minnesota SBA Small Business Person of the Year.
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PODCASTS
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Aug 28, 2026
Trump Signs Order Renaming Lake Ontario “Lake America”
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Phil MattinglyHOST
But w- what, how ha- how has it helped you and what do you hope it can deal with going forward?
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61:45Beth BenekeGUEST
I waited, uh, weeks from submitting my refund to actually receiving the funds.
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61:50Beth BenekeGUEST
Um, because of the debt that I've accumulated over the last year, I had to immediately pay off a big portion of that debt with that refund.
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61:58Beth BenekeGUEST
It was a small relief for cash flow in the moment, but it's already, it's already been spent paying back debt.
Phil MattinglyHOST
W- what do you want policymakers to know? What do you want them to hear from small business owners like yourself?
From Mom Hack to Shark Tank: How Busy Baby Founder Beth Benike Built a Million-Dollar Baby Brand
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2:57Samantha SlenskiHOST
So before Sha- Shark Tank, before Busy Baby Mat, what did your life look like in that season of early motherhood?
Beth BenikeGUEST
Well, before motherhood, um, I was in the Army for 10 years, and I had always wanted to be a mom.
Beth BenikeGUEST
I was 30 when I got out of the military and single and didn't find a good partner, um, that wasn't crazy until much later in life.
Beth BenikeGUEST
And I thought by the time I met my now husband that, you know, maybe motherhood just wasn't gonna be in the cards for me, and I was just gonna be the best aunt I could be.
Beth BenikeGUEST
And then I met my now husband, and surprise, we got pregnant, and I had my first son when I turned 40.
Beth BenikeGUEST
I had been working a corporate job, and I took my maternity leave for three months, and when I went back to work, a couple of my stay-at-home mom friends took me out for lunch just to kind of check on my mental health when you do that huge transition from being home all day, every day for three months with your baby to then leaving him at daycare-
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11:57Samantha SlenskiHOST
... walking into that room? How did it start? How did you get there, um, and how did it feel after?
A glimmer of hope for the housing market
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9:57Beth BenekeGUEST
So I started in my basement, and I expanded into my garage, and then I live out in the country.
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10:01Beth BenekeGUEST
We have a pole shed, so I stored inventory in my pole shed, and eventually, four years ago, I was able to buy a warehouse, like an actual warehouse property.

Kristin SchwabHOST
That lineup sounds like a small business owner's dream, but it comes with some caveats, no?