Yeah.

And then, then you can mold it from there.

So I just kind of rolled in as me and did it and did it.

And then once the, once it came in that it was gonna be Captain Price, then I sat down and I started... 'Cause I played it before, and so I knew of what Billy Murray had done with him before.

So I knew that Billy had...

H- he'd, he'd done a, a, a southern accent, but he'd done it in a more kind of general, uh, straighter, what would be considered higher cla- like, middle, middle- Mm ... upper to, middle to upper class.

It wasn't...

Mm.

So, so Barry, if, if a business owner has reinvested heavily in their business but hasn't focused much on building wealth outside of it, uh, how can retirement planning help them turn business success into personal financial security?

Well, James, this is an extremely common situation.

Most business owners have the vast majority of their wealth tied up in the company itself, which makes sense since that's where you put your time and energy, but also means you're carrying a lot of concentrated risk.

A properly structured retirement program is one of the best tools for starting to move that wealth off the business's balance sheet and onto your personal balance sheet and onto the balance sheets of the key executives helping drive your company's growth.

That can include 401[k] plans, profit sharing, cash balance plans, supplemental executive retirement programs, and individual wealth planning layered on top.

It's not just about you either.

The right design also helps you attract, reward, and retain the employees who are critical to your company's growth.

So, um, so Barry, beyond the benefits plan itself, what other opportunities can come from a, a really well-managed, uh, employee benefit strategy?

Mm.

Um, was brought in by Infinity Ward, who were gonna be making, um, Modern Warfare.

So, um, and they were obviously asking, you know, "Do you know any, any guys?" But, you know, British guys obviously they were looking for this time.

Um, and so I went, I went in for the meeting, and it's very hush-hush, so I was just told that it was, um, it was Infinity Ward.

It was a AAA game.

Uh, and it was a, it was Captain so- but it wasn't Captain Price, and there was no real...

You couldn't really tell.

in our older age, we gotta be careful of that stuff, you know? [laughs]