I promise you, I sit and talk with people like Jason Campbell and Austin Gassi, and I promise you, they're going to find a way to dig that in and twist it.

Well, that's one thing that's hard to get across to people, especially whenever we talk about trying to grow the membership of whether it be MBNA, SMBA, anything like that.

And they say, well, what's in it for me? And rightfully so, you should always be concerned about yourself.

But the thing that I always tell them it's, it's what you put into it.

And that you just, it's not a magic pill.

It's not something that you can just sign up for.

And then all of a sudden you see success come from it and it's built in.

We have a lot more fun when we go to these minor