So we had to, we had to get into them though pretty quickly.

Yeah, I feel like we're very strategic in that mindset as well.

Like you brought up dating and we do say it's a bit like dating.

I mean, it is a bit like dating.

And you treat it as a sport in that sense.

And, you know, and that could be quite an unpopular opinion.

But I think like the type of brand that we are, like obviously like if you're like an AI tech brand, you might have a different personal brand.

But yeah, in the beginning when it was just the two of us, it was definitely different.