It

was summer 23.

Yeah.

Okay, wow.

Yeah, three years ago.

So we were Amazon Accelerator, building out a sophisticated business plan, understanding how much money we were going to have to spend to be able to start producing, like, one research.

So when we put all the numbers together and we put the plan together, we realized we were going to have to raise over a million quid to really get things moving.

The financial health and well-being, how does that then present itself in not only yourselves, individuals, but also in the business? I'm so curious and how you've navigated that and maybe how your own personal attitudes to money have shaped the business and your risk appetite there.

What was the reaction from family when you told them?

My mum, I remember I told my mum, we actually told my in-laws first because they were going away for a good few weeks.

So we said, right, we'll go out and tell them first.

Very supportive, very shocked, a bit concerned, a bit like, are you in trouble? I remember my mother-in-law was like, are you in debt? Like, what's going on? So, yeah, a bit confused, but again, really supportive.

I remember I told my mum first and after that I went in and I told my mum and she I couldn't even look at her, to be honest with you.

I was feeding my son a petty flu and I don't know, it was everywhere but in his mouth, to be honest, when I was feeding him because I was shaking.

But yeah, she just kind of went away, had a day or two and then she went all in.

Do many people reach out to you in advance of going?