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Amy Layne

Amy Layne

Director of Franchise Development at Front Street Equity Partners, CFE-certified franchise professional based in Mount Pleasant, SC.

Jul 28, 2026

36:29
Amy?
36:30
Yeah, Eric, I loved what you said about trust.
36:34
And I think that that is an important thing to kind of tie into this conversation.
36:41
If someone trusts AI more than they trust us, who they're working with, I think that's a problem.
36:48
If we have built a sense of trust in them and since our initial conversation, if they trust the franchise consultant they're working with, like if they feel secure and confident, I think, as Nick mentioned, like throughout the process, we can be guiding them together as opposed to conflicting with one thing that they're hearing versus another.
37:15
Nick, you mentioned earlier kind of with the FDD, you know, people are always running that through chat or cloud.
37:23
And I think if we set or frame the conversation from the beginning of, hey, you know, we're not going to make any addendums or adjustments, X, Y, Z, here's why.
40:46
How can your candidates, the people that you've worked with over the last year, and if you were there, had a session just on like, let me help you use AI to research franchises, what would you be telling them?

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