
Amy Layne
Director of Franchise Development at Front Street Equity Partners, CFE-certified franchise professional based in Mount Pleasant, SC.
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Jul 28, 2026
Don't Let AI Pick Your Next Franchise
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Amy LayneGUEST
And I think that that is an important thing to kind of tie into this conversation.

Amy LayneGUEST
If someone trusts AI more than they trust us, who they're working with, I think that's a problem.

Amy LayneGUEST
If we have built a sense of trust in them and since our initial conversation, if they trust the franchise consultant they're working with, like if they feel secure and confident, I think, as Nick mentioned, like throughout the process, we can be guiding them together as opposed to conflicting with one thing that they're hearing versus another.

Amy LayneGUEST
Nick, you mentioned earlier kind of with the FDD, you know, people are always running that through chat or cloud.

Amy LayneGUEST
And I think if we set or frame the conversation from the beginning of, hey, you know, we're not going to make any addendums or adjustments, X, Y, Z, here's why.

Erik Van HornHOST
How can your candidates, the people that you've worked with over the last year, and if you were there, had a session just on like, let me help you use AI to research franchises, what would you be telling them?
