And so attention activism is the opportunity to bring together a wide range of people who understand that whoever they may be, whether they're like the DSA kids in Brooklyn, or whether they're folks out in Kentucky at the Republican National Convention, or whether they are, you know, kayakers in Seattle, they all have a relationship to attention that can form the basis for a national coalition of people pushing back against this at the highest levels of power.

Yeah, and I'll just jump in there because I think, you know, we're really all in this together.

And in one sense, that's terrible because things have gotten very bad very fast.

But that's also an opportunity because when you have a shared condition of exploitation, you also have the possibility of a new social identity and new forms of political power.

And the first step is being able to speak with ourselves more clearly about attention and the value attention has in our lives.

Part of what Graham was talking about when he was talking about, you know, sort of business school at all these corporations is that actually these businesses have an incredibly robust way of thinking and talking about attention.

They just never call it that.

So maybe you could give us two or three things that the average person might begin to do to jumpstart the process of finding solidarity in the search to regain our agency over our attention.

And

it starts from the place of pivoting from diagnosis to action.

So, you know, there's a lot of essays and think pieces and books that try to kind of describe our situation that kind of describe the attention economy.

And that work is really important, but it's not enough.

Like we can't stop there.

We have to say what happens next.

And we are kind of trying to enter that conversation at the moment where we need to say, okay, we can't just resist or reject things.

is kind of the worst, isn't it?

eyeballs is kind of the worst, isn't it? It's

the most unsettling.

And it was incredibly striking that these corporations had such robust ways of thinking and talking and measuring and tracking attention, whereas most of us out here have only just begun to think about our attention as a thing and to think about its value in our lives.

And that great disparity between these companies highly yeah, rigorous way of thinking about the value of attention and are just sort of just feeling our way towards the value of attention is one of the great power asymmetries between the attention trackers and all of us.

And so any work we can do to begin building out our ways of thinking and talking about attention and specifying its value for us in terms that are not money value is part of the fight and you know it can be it can be it can be hard to like stand your ground when they come with like numbers and data and but like but that doesn't mean our it doesn't mean that other kinds of value are fuzzy or abstract, it's just not numerical.

And so I would love to read this poem because I think it does a very beautiful job of specifying the value of attention in ways that are not numerical or financial.

Wonderful.

Okay, St. Francis and the Sow.