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Allison Crumpler

Allison Crumpler

VP of Culture, Engagement and Corporate Communications at Worldwide Clinical Trials; Professional Certified Coach with 15+ years in clinical research.

Sep 10, 2026

JordanHOST
18:44
So we have the first part is values, second part is behaviors, and then, uh, you're going on to the third one.
18:53
These are guiding principles and practices.
18:55
So think about a leadership framework, and, and this is, Vern, where we were able to sort of get through the clay layer of the middle management, was that we had a leadership framework.
19:05
And that framework was based on four things.
19:08
The coach approach, so how do we wanna lead our people? Empower our people, so again, how do we wanna lead them? We wanna empower them to make decisions based on that roles and responsibility framework.
19:19
Know and love your people, because we want to our managers to know our people and bring out the best in them rather than to be, um, just there to give them work to do and to judge them on that work.
19:31
We want them to actively engage.

19 MINS LATER

38:05
... and you gotta create an environment for which those things can be done to create that high-performance culture and that, and that differentiated, uh, performance within a company.

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