
Alex Dal Santo
Assistant Production Manager at Texas Electric Cooperatives; member communications and content production specialist
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Jun 7, 2026
Big Ideas, Big Impact from the 2026 Member Engagement Champions | Episode 43
1:26
1:35
3:22
3:28
3:38
3:59

Alex Dal SantoGUEST
Yeah, and people show up, and they really enjoy to admire and acquire, and then hear about Touchstone resources, especially when we get...

Alex Dal SantoGUEST
There's been a lot of turnover recently, and we get new communicators coming in, and really just hearing about the things that both TEC and Touchstone can do for the first time, and the way that some of the more veteran people have been implementing them.
J
3:07Jana AdamsHOST
So outside of the events that you guys host, 'cause I know not every state, uh, does as many events, what other types of information sharing do you do to get folks, get your cooperatives engaged in programs that are meaningful to them?

Alex Dal SantoGUEST
The biggest thing for me is the Cooperative Advantage, uh, report reboot a couple years ago.

Alex Dal SantoGUEST
Um, that was something that Martin and I both felt really strongly about, and so there was an email campaign, pretty hard to try and get as many co-ops to sign up as possible.

Alex Dal SantoGUEST
Not only that, there was an option for the statewide breakout, and if we got enough co-ops to participate, we could get a statistically relevant breakout for that, and then present that to all of the co-ops in Texas to say, "This is how we're doing as a state." So that had value to us as a statewide, not even just at the end member, like most of the Touchstone offerings kind of are targeted towards.

Alex Dal SantoGUEST
This really helped us out, um, in being able to reach to our members, which are the, you know, distribution co-ops.
